LinkedIn Dynamic Ads are now available directly in the newly launched ad management tool “Campaign Manager.”
The company had launched a redesigned Campaign Manager in July.
Advertisers will be now able to create personalized Dynamic Ad campaigns to target the audience across LinkedIn’s desktop experience and track how they are performing using the Campaign Manager tool.
Dynamic Ads run on the desktop feed helps in building deeper relationships with the audience. They are automatically customized with each user’s publicly available information from their profile. This information includes photo, first name, company, and job title.
“Creative is automatically personalized with each member’s profile info, like their photo, first name, company, job title and more,” LinkedIn said.
The company says these creatives can also be personalized at a greater scale by adding macros — data mapping tools.
“Personalization is now simpler than ever. Build your creative and write your ad copy once, and LinkedIn takes care of the rest by automatically personalizing your campaign for each person you target.”
The Dynamic Ads also offers capabilities such as pre-built templates and auto-translation.
Here is an example screenshot of Dynamic Ads:
As a result of this customization, LinkedIn Dynamic Ads have delivered up to 2X the click-through rate of traditional display ads, says LinkedIn.
Dynamic Ads work for every stage of the buyer’s journey with different formats to achieve your goals. To drive brand awareness, “follower ads” promote your Company or Showcase page to help you build a community. If you want to drive traffic and website conversions, use “spotlight ads” to highlight a product, service or event.
Even more, advertisers can also leverage A/B tests feature to track their Dynamic Ads campaign performance using the Campaign Manager for better optimization.
LinkedIn Marketing Solutions have now made all key formats available via self-service, making it easy for all online marketers — regardless of size — to leverage LinkedIn’s advertising tools, so they can achieve their marketing goals. Dynamic Ads is the final native ad unit to become available on a self-service basis.
Starting in the next few weeks, businesses will be able to access Dynamic Ads directly in the Campaign Manager.