Native video sharing, which was introduced this year as a new way for Company Pages on LinkedIn to connect with audiences, designed to help companies attract new talent and share important updates.
Today, Vimeo and LinkedIn have announced an integration that will enable company pages to publish video content uploaded on to the ad-free open video platform.
“This marks LinkedIn’s first end-to-end video integration with a video platform,” the company stated.
In addition to this integration, using Vimeo’s “Publish to Social” feature all paying users can also distribute video content natively to other social platforms including LinkedIn Company Page with just a single click.
This integration also allows companies to LinkedIn’s rich aggregated video analytics alongside other metrics offered in Vimeo’s dashboard to access viewers statistics to plan their video marketing strategy.
Vimeo’s integration with LinkedIn Company Pages offer the following benefits to marketers:
- Maximize reach: Creators can increase their reach and engagement with natively publishing their videos to LinkedIn. According to Linkedin, video on company pages has become one of the key drivers for member engagement.
- Centralized distribution: Vimeo’s Publish to Social feature can save users time by distributing their videos to multiple destinations including LinkedIn Company Page, their websites and (other social destinations) with one click.
- Aggregate video campaigns & analytics in one place: Marketers can access video analytics from LinkedIn and (other social media network platforms) right from the Vimeo dashboard. They can track performance, viewership, and engagement across each destination to measure the holistic impact of video campaigns.
“This new integration with Vimeo is a critical step for anyone who wants to gain more exposure, and understand their reach to LinkedIn’s professional audiences,” wrote LinkedIn.
“They can also host, collaborate, customize and monetize their content using Vimeo’s suite of video marketing tools.”
This feature is available to all paid Vimeo customers.