Twitter happens in public and in real-time, so anyone can see what’s happening and what everyone is talking about instantly. With time, people have begun taking advantage of this openness in way to abusive others.
And, this trend that involve abuse, bullying, and harassment has risen sharply over the past few years, and inhibit people from participating online on Twitter as well anywhere on the network.
The company in an effort to tackle these behaviors has made some progress with a focus on three cirtical areas including: controls, reporting, and enforcement.
So, first up, Twitter’s feature callled “mute” which let people to mute accounts they don’t want to see Tweets from, is now expanding to “notifications”. With mute in notifications, it’s now possible to “mute keywords, phrases, and even entire conversations you don’t want to see notifications about.”
To mute a conversation from Twitter’s iOS or Android app, “go to the Tweet detail of any Tweet or a reply in the conversation you wish to mute, then Tap the icon, and Tap Mute this conversation.”
And, muting a conversation via twitter.com, “go to the Tweet detail of any Tweet or a reply in the conversation you wish to mute, Click the more icon, and then Click Mute this conversation.”
The feature is rolling out to everyone in the coming days, and will be more better and comprehensive over time, twitter said.
Twitter is also providing a more direct way to report specific conduct that involve people targets on the basis of “race, ethnicity, national origin, sexual orientation, gender, gender identity, religious affiliation, age, disability, or disease.” Additionally, twitter notes “internal tools and systems are improved as well in order to deal more effectively with this conduct when it’s reported to us.”
The final approach ‘enforcement’ involves retraining of companies support teams on policies, including special sessions on cultural and historical contextualization of hateful conduct, and implemented an ongoing refresher program, said twitter.
Watch this short video below to learn about the tools designed to help you make the most of Twitter: