Earlier this week, Amazon offered Lady Gaga’s new music album, “Born This Way”, for a mere $0.99 in an effort to get people to discover its recently launched Cloud Drive / Player service.
That gets you 14 songs and a digital booklet. The same album goes for $11.99 at Apple’s iTunes, which seems more interested in pushing a 22-song special edition for $15.99-that’s the one currently featured on the retailer’s home page.
Amzon is doing it again announced the company that it’ll offer a repeat of Monday’s blockbuster Gold Box Deal of the Day: customers can purchase the Lady Gaga “Born This Way” MP3 album today for $0.99.
Craig Pape, director of Music for Amazon said:
“Clearly customers are really excited for Lady Gaga’s new album – we saw extraordinary response to Monday’s promotion – far above what we expected – she definitely melted some servers.” “So we’re doing it again, and this time we’re ready. We’re pleased to offer “Born This Way” – the whole album – for $0.99 today only. Along with this purchase, customers get 20 GB of free Amazon Cloud Drive storage so they can store and play their music anywhere. If you missed it the first time, don’t miss it today.”
Upon release, “Born This Way” immediately shot to number one on Amazon’s bestselling MP3 albums list and has remained in the top spot since.