“KinectShop” (working title), an augmented reality shopping platform for the Xbox Kinect, exploits the system’s new finger-recognition technology to allow shoppers to grab items from an unlimited shelf of clothes, see how accessories look at multiple angles, and share the photos with friends on Twitter and Facebook for a quick thumbs-up or down.
“The customer can visually see what an object looks like on them without even entering a retail store,” Steve Dawson, Technology Director for the Emerging Experiences group at Razorfish tells. Unlike existing virtual shopping that shoehorns 2-D photos on top of body snapshots, “with Kinect, you can find the physical outlines of a person and map it to your body.”
KinectShop is primed to seamlessly integrate with real-life shopping experiences. “With an experience like KinectShop, a shopper can easily scan a QR code or swipe their NFC smartphone to take their experience with them and use wayfinding tools to locate the product in-store,” Luke Hamilton, Dawson’s Razorfish colleague, writes to Fast Company in an email.
In the video demo below, the woman using KinectShop looks just like someone trying on clothes in front of a department store mirror, spinning and shifting her body in the familiar fashion poses.