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KIN “Full Bleed, No Chrome Behind the Design” – Involved 2l volunteers

For Pioneer Studios creative director Jon Friedman, says that approach played a big role in Microsoft’s next generation of social phones, called KIN. “KIN began, with a lot of research to help understand today’s younger generation, which has grown up with social media embedded into fabric of their lives. Research involved everything from usage statistics, to target-customer profiles, to Web-based “consumer collaboration” group called project muse that involved some 2,000 volunteers. When designers talk about personalization, they usually focus on colors and button styles. But the team took a different approach for KIN phones based on what they saw with social consumers: Like a magazine, KIN phones’re designed around publishing stories — in this case, ones created by friends &amp family in status updates, text messages, group photos and everything else people share every day. Full bleed is a print-publication term meaning that a page has no empty margins. Print, pictures and design go all the way to edges and potentially beyond. Full bleed concept, Friedman says, lends itself to photos and other visuals. It puts a premium on content itself, rather than the layout, and also lends itself to just about any size screen,” says Friedman.

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