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Key Insights from Yahoo!’s The Women Connectonomics Study

Did you know that women will control $28 trillion in annual spending globally by 2014? Yahoo!’s Women Connectonomics study key findings include: » top needs for women revolve around personal growth and their interdependencies on others » Women’s lifestyle sites like Yahoo! Shine and special interest sites fulfill the most needs for women » Women are three times more receptive to marketing messages on lifestyle, specialty and review sites.

Check out their expert tips for helping your brand connect with women online.


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