Yahoo! SEA launched an exhilarating series of promotional activities in the football-crazy SEA countries, starting with its wildly successful Penalty Shootout event in Jakarta on 28 May. The event marked the launch of Yahoo!’s dedicated website for Indonesian coverage of 2010 World Cup, Liputan Piala Dunia 2010, groundbreaking on-line Penalty Shootout Game and the hugely popular Fantasy Football game from Yahoo!, Piala Fantasi 2010.
A total of 6000 Indonesian consumers, advertisers and partners turned up at Mall Kepala Gading in downtown Jakarta for a once in a lifetime opportunity to take a penalty against international goalkeeping legend David Seaman, see the football star in action and cheer for their fellow Indonesians.
David Seaman talks to Yodel Anecdotal and Yahoo! SEA: