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Is Google Objective? Manual Edits in Search Results

Google claims that their search results “are generated completely objectively and are independent of the beliefs and preferences of those who work at Google.” Elizabeth Van Couvering, at the Berlin search engines workshop Monday, argued however that Google didn’t find their search engine “on the road.” It’s true that every ranking algorithm for a search engine at one time was written by a necessarily subjective human engineer – so how objective can a search ranking be? I think we can break up this question into 4 different levels of “objectivity.” (These levels may overlap more than they are clearly separate entities.) Continue reading full article…

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