In an interview with Om Malik, Richard Titus of BBC, told “that during the Olympics, the iPlayer accounted for nearly 20 percent of the total broadband traffic in the UK, and at present has garnered about 10 percent of the total UK broadband audience. That number is likely to rise with the release of the iPlayer for the Mac, which is due out this month.”
Last year, BBC got rid of the Microsoft DRM, and instead went with a simpler client that uses the traditional CDN-based distribution technologies and ubiquitous Flash-based playback technology. The result is the iPlayer, essentially a piece of software that, once downloaded to your computer, allows you to access a vast library of BBC TV programs and watch to them whenever you want (ditto for listening to radio programs). The BBC transmits videos in many formats, including higher-quality H.264 videos. The British broadcaster continues to use Akamai and Level 3 for its video distribution needs.