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iPhone4 TV Ad: ‘If You Don’t Have An iPhone, You Don’t Have the App Store’

Apple has released three new iPhone commercials that introduce an opposite angle to comapny’s familiar “There’s an app for that” catchphrase, — new commercials opening with a simple line “If you don’t have an iPhone,” the commercials then launch into a quick overviewof key iPhone features, with the voiceover explaining the stuff you’re unable to do unless — you guessed right — you’re a proud iPhone owner.

The commercials wrap up with the tagline, “Yup, if you don’t have an iPhone, well, you don’t have an iPhone.”

In addition to the above App Store advert, below are iBooks and iPod+iTunes commercials:

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