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iPhone Mobile App ‘Auto App Discovery, Explicit App Search, Deep Launch’ with Bing

Bing team today released an update to its iPhone mobile app, making it easier to find the “right” app:

  • Auto app discovery is a unique feature created by Bing. The Bing search engine will surface apps in the context of normal web queries. For e.g., Thor 3D, Facebook and Hotels in Seattle are some of the queries for which Bing automatically finds the right apps:

  • Explicit App Search:
    Bing also can find the app you’re searching for using the app name or other criteria. For e.g., queries such as: Top iPhone Apps, News Apps and Download Fruit Ninja, all have app search as the primary intent.

  • Deep Launch into Apps:
    Bing not only helps to find apps, but can also launch some of the installed apps directly from the app search results. If an App isn’t installed on your phone, when you click on the download link Bing takes you to download the app from the iTunes App Store. If the App is already installed and the developer has enabled the launch functionality, then it’ll launch automatically. For e.g., over 50 Apps such as Yelp, Facebook and IMDb can be launched directly from the Bing app search. Some of these apps even support deep launching with context (e.g. Yelp or IMDb).

[Source: Bing Mobile]
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