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May062010

‘iPad users is within 35-44 age, 10% IP traffic coming from Europe and Asia,’ Apple iPad User Analysis

No doubts! iPad is the latest “it” product, with first-day sales exceeding 300,000 and analysts projecting, 7 million units sold by year’s end. Inside Yahoo!’s findings revealed a few surprises: “ » we identified a male skew in 35-44 age group among early users. In fact, men outnumber women 2:1 » people with higher earning were probably the first to buy iPad. First Yahoo! iPad users were 94% affluent than typical U.S. Yahoo! users » Flickr, Finance, Sports and News were ‘most frequently visited’ Yahoo! properties by Yahoo! user. Flickr usage is 143% higher than average » One surprising data point is ‘non-U.S. IP traffic’ on iPad coming to Yahoo! During analysis period, iPad has only been available for purchase in US market; however, we observe appx. 10% IP traffic coming from ‘UK, France, and Germany are top countries in Europe,’ and ‘Taiwan and Hong Kong top in Asia Pacific’ » Because iPad runs on same OS as iPhone, nearly 48% of Yahoo! iPad users own an iPhone and had visited Yahoo! on iPhone previously,” writes Yahoo!.

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