Intuit Inc. (Nasdaq: INTU) and Google Inc. (Nasdaq: GOOG) announced today a strategic alliance designed to help millions of small businesses promote themselves online using a variety of popular Google services built into most QuickBooks® 2007 products.
“This alliance combines the strengths of both Google and Intuit to deliver innovative online technologies that help small businesses succeed in an increasingly competitive business environment,” said Eric Schmidt, chief executive officer of Google. “By adding key Google services into the world’s most popular accounting product, we’re making it easier than ever for small businesses to find and use all of the tools available to them.”
Two Companies, One Powerful Solution
QuickBooks 2007 will include several services that provide an easy way for small businesses to use Google to get their businesses and products noticed on the Internet – right from an icon on the QuickBooks Home page.
- Google AdWords – Starting with $50 in Google AdWords credits, QuickBooks users can use AdWords to advertise themselves online.
- Google Maps – Businesses using QuickBooks can more easily be found online with a free business listing – even if the business does not have a Web site. Google Maps gives QuickBooks users a tool to reach qualified prospective customers by simply creating and managing an online business listing. The mapping capability allows customers to find a business, see a satellite image of it and get driving directions.
- QuickBooks Product Listing Service (Google Base) –– Product-based businesses will now have the ability to turn local shoppers into their customers with the new QuickBooks Product Listing Service, which will be in Beta at time of the QuickBooks 2007 launch. Small businesses can let online shoppers know they carry a specific product by using this service to make their merchandise searchable on Google through Google Base. Powered by technology from StepUp Commerce, Inc., recently acquired by Intuit, this feature enables users to automatically transfer inventory information to Google Base and attract local buyers to their shops.
- Greater Efficiency and Ease-of-Use – Intuit will also incorporate Google’s powerful search engine, Google Desktop™, into QuickBooks 2007 so users will be able to quickly find customer, vendor or financial information anywhere within QuickBooks or on their desktop. For security, the new tool can search QuickBooks data only when it is accessed from within QuickBooks and is tied to QuickBooks user permissions so search results are limited by the searcher’s authorization level.
Intuit and Google Forge Alliance