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Introducing Web-based Windows Phone Marketplace with Mango

Yesterday, Microsoft unveiled the key features of the next version of Windows Phone, code named Mango. And, also announced of adding a Web-based Windows Phone Marketplace with Mango. This post provide some more detail on the topic:

“The Web version of Marketplace will launch with the new OS later this year and give customers another vehicle for discovering your great apps and games. And as a Windows Phone developer, you get all of the added visibility with no extra work. Just as on the phone, customers will be able to browse the full catalog, view screenshots, read app details and reviews and choose from all of the supported languages for that app. This offers customers another way to more thoroughly and confidently browse your apps from the comfort of their PC’s web browser. With the Web version of Marketplace, we will also have more placement areas in which to provide featured apps with extra visibility and merchandising possibilities,” Todd Brix explained.

“In addition to easy shopping, Web Marketplace will also enable customers (and you) to promote your apps among friends, family, partners and social networks. Customers will be able to share their favorite apps by embedding a link in emails or articles or make a recommendation through Facebook or Twitter.”

“Buying and installing apps from the Web Marketplace is fast and easy, just like the phone experience. Purchases are charged against the credit card already linked to the customer’s existing Windows Live ID. If they prefer, the customer can also opt to assign a new credit card. The apps then download automatically over-the-air to the customer’s Windows Phone. Web Marketplace will also be able to maintain a customer’s download history to make it easier to reinstall apps (when changing phones, for example).

Finally with Parental Controls, parents can determine which apps their kids access based on ratings or keep them from downloading paid apps,” Brix added.

[Source: Windows Phone blog]

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