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Introducing DoubleClick for Publishers (DFP) Mobile – DoubleClick Ad Exchange Rolling out Opt-in Mobile Web Inventory

DoubleClickDoubleClick Ad Exchange team in a November 29 blog post announced that starting on December 1st, two important initiatives will go live to bring more mobile inventory, in the mobile-specific 320×50 ad size, to the DoubleClick Ad Exchange.

“First, buyers will be able to access AdMob in-app mobile inventory from AdMob publishers and application developers.” And, second, buyers will be able to “access mobile web inventory from Ad Exchange publishers who have opted-in mobile web inventory for the 320×50 size,” the team blogged.

“As publisher participation in these initiatives grows, we expect the inventory pool for in-app and mobile web inventory that’s specific to the 320×50 ad size to expand as well.”

“With the DoubleClick Ad Exchange, this new mobile inventory can be purchased via RTB or the UI. Ad Exchange buyers who are interested in the new 320×50 ad size should be sure to share their interest with their account manager,” stated DAE team.

In other DouleClick news, DoubleClick for Publishers announced the roll out of an extended set of mobile features with the new DoubleClick for Publishers (DFP) Mobile, designed to complement the core mobile ad serving functionality released this summer.

“DFP Mobile gives publishers access to an expanded set of mobile features. This includes extended mobile rich media capabilities, with built-in support for rich HTML5 ads such as video interstitials and templates for you to include your own more complex ad formats in a scalable way,” blogged Marcel Gordon, Product Manager.

DoubleClick for Publishers (DFP) Mobile

“DFP Mobile also offers advanced targeting options, better support for feature phones, and tighter integrations with Google AdSense, AdMob, the DoubleClick Ad Exchange and mobile ad networks.”

“DFP Mobile is fully integrated with the DFP ad serving platform to help publishers streamline operations, create sales efficiencies, and leverage the power of DFP for their mobile business,” Gordon said.

Adding he said “Publishers will also have more options when working with third parties. DFP Mobile can fetch mobile rich media ads directly from integrated rich media partners, decreasing latency and reducing discrepancies.”

Here is the DFP Mobile factsheet:

You can learn more about the DFP mobile by visiting to this page.

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