4Q Suite is an online survey tool which allows business owners to evaluate the online experience, measure customer satisfaction and quickly implement website improvements based on real visitor feedback.
“Built by by iPerceptions, 4Q uses the Google Analytics API to link 4Q Suite survey responses with the corresponding Google Analytics session data. An analyst can then use this data to answer questions related to visitor intention and satisfaction,” informs Pete Frisella, Google Analytics API team.
Adding Frisella, “4Q tracks six “Voice of Customer” events within Google Analytics. These events are related to survey completion, task completion, purpose of visit, and overall satisfaction. With 4Q survey data available in Google Analytics, marketers can better prioritize site enhancements, monitor the effectiveness of ad campaigns and marketing events more closely, and quickly identify changes in conversion.”
“The Google Analytics API also makes it possible for 4Q to export GA data into the 4Q Suite dashboard, enabling analysis of the integrated dataset and open-ended feedback. And, users can view or receive automated alerts of significant changes based on the combination of 4Q Suite and Google Analytics data,” said Frisella.
Highlights of reporting capabilities include:
- Tracking satisfaction rates for specific visitor groups to better evaluate landing pages, exit pages, search keywords, traffic sources and campaigns
- Measuring conversion rates against task completion rates to gain a better understanding of the conversion cycle
- Comparing satisfaction rates by time on site, pages visited, sections visited and geographic region
- Examining time on site by task completion to distinguish between visitors struggling to find information and those positively engaged on the site.
Integrating 4Q Suite with Google Analytics