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Introducing +1 Button in DFP; Two New Mobile Specific Inventory to DoubleClick Ad Exchange

DoubleClickPublishers who sell their ad space directly to advertisers using a new creative template available in DART for Publishers and the new DFP can now use +1 button.

“Using the Image or Flash with Google +1 custom creative template, you can now add the Google +1 icon to your ads so that people can share your advertisers’ offers with people across the web,” blogged David Flinner, Product Manager.

“As results become more personal and relevant, we believe that users are not only more likely to click, but they’re more likely to act as well. Personalized annotations bring you pre-qualified users, who are not only actively looking for your content, but are actively engaged after seeing recommendations from friends and contacts. In fact, 71% of shoppers say that recommendations from friends and family impact their purchasing decisions (Harris Interactive, June 2010). This powerful combination may result in more conversion and deeper engagement with your business overall,” said Flinner.

Plus One button on DFP

For more information on how to incorporate the +1 button into your ad, please visit the DART or new DFP Help Centers.

In other DoubleClick news, Google on on the DoubleClick Ad Exchange has launched two important initiatives for the mobile-specific 320×50 ad size. “With the DoubleClick Ad Exchange, this new mobile inventory can be purchased via RTB or the UI. Ad Exchange buyers who are interested in the new 320×50 ad size should be sure to share their interest with their account manager,” blogged DAE team.

“First, buyers will be able to access AdMob in-app mobile inventory from AdMob publishers and application developers. Last week, we opened access to this inventory to a preselected set of Ad Exchange buyers. Second, as of today, we are beginning to test the ability for Ad Exchange publishers to opt in their 320×50 size mobile web inventory into the Ad Exchange,” stated DAE team

Adding the team says “This will open up new mobile web inventory for Ad Exchange buyers. As publisher participation in these initiatives grows, we expect the inventory pool for in-app and mobile web inventory that’s specific to the 320×50 ad size to expand as well.”

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