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Introdcing ‘Google Consumer Surveys’; New Google Merchant Center ToS; Adwords Community; Ad Exchange Developer Resources; New Way to Test the DFP API

“Google Consumer Surveys” introduced today provides companies a fast, accurate, and affordable way to do online market research of their businesses.

“You can create an online survey in minutes, have responses within hours and fully analyzed results in days. We do all the heavy lifting for you, finding interesting nuggets of information (or “insights”) and providing you with tools for digging deeper,” posted Google.

Google Consumer Surveys

Here’s how it works?

“People browsing the web come across your questions when they try to access high quality content like news articles or videos. Answering the question gives them near instant access to the page they want. All responses are anonymous; they aren’t tied to users’ identity or later used to target ads. This provides an alternative to the traditional paywall model: site visitors don’t have to pull out a wallet or sign in, publishers get paid as their site visitors respond, and you gain insight into what people think — for just $0.10 per response for the general US population or $0.50 per response for custom audiences,” Google explains.

Check out google.com/insights/consumersurveys to learn more, or watch the video embedded below:

In other Google news, Starting March 29, Google Merchant Center is now covered by the new Google Terms of Service along with a short set of additional terms and conditions specific to Merchant Center. “While the substance in the additional Merchant Center terms and conditions remains unchanged from the previous version, the new additional terms and conditions are shorter and reworded to be easier to understand. We encourage you to take the time to review the new Google Terms of Service along with the additional Merchant Center terms and conditions,” Google said.

Also, Google’s recently launched “AdWords Community,” which has replaced the AdWords Help Forum, offers an enhanced Community experience, where agencies and individuals can learn about the newest AdWords features and trends.

The new AdWords Community available in English, French, German, Spanish, Portuguese, and Russian offers following new sub-forums: “Discussion Forums; AdWords Wiki; About this Community; Connect with Other Users: See who else is posting now! On the left hand side you can which users who are currently online. And don’t forget to rate the best answers and reward other posters for their help: Now you can give stars, +1’s, and share your favorite posts on your Google+ page.”

adwords community

Also, in the news, the Ad Exchange Team made the following set of resources available to developer community:

  • New website built on top of Google’s new developers platform developers.google.com, will hosts docs for the real-time bidding (RTB) protocol, the REST API and the SOAP API. Plus, a revamped the docs to make them easier to use and understand.
  • Access to Ad Exchange REST API gives ability to manage RTB account configurations, submit creatives and list direct deals. Contact your technical account representative to set up access to the API. Then, try it out before you write a line of code, using the API explorer.
  • Client library support and code examples in major programming languages. Also, check out code examples in your preferred programming language for both the SOAP and REST APIs.
  • Ad Exchange Buyer APIs Forum, is a Google-monitored environment for public discussions where you can ask – and, if you like, answer – questions regarding the REST and SOAP APIs.

Google has also created a new documentation page to keep track of AdSense Management API limits.

Google also added a new feature to help develop and test your code with the DFP API. In v201203 you now have the ability to create a test network through a few easy steps. As an added bonus, you can now access the new test and production networks via the normal login screen.

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