With everyone becoming a producer in the YouTube age, self-branding (“The Brand Called You“) has evolved from a fancy to a necessity. Andy Warhol’s 15 minutes of fame have shrunk to five seconds of micro-fame, and in the contained public arena of social networks amateur paparazzi — thanks to the viral nature of social media — have the power to grant celebrity status. That, in a nutshell, is the thesis of Clive Thompson’s poignant piece for Wired on the rise of “microcelebrities.”
As Facebook walls make personal communications open to the rest of your trusted network, even your most private moments become public relations. What used to be said in email is now “the writing on the wall.” This radical transparency lets more and more Internet users nurture their image, manage their privacy, stage their public appearances, and distribute carefully chosen content to their circle of online friends.
Internet, Web, YouTube, Internet Video, Brand, Manager, Reputation