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Internet Explorer 8 Advertising Campaign Kicks off during Foxs’ Lie to Me (8/7 Central) and Good Guys (9/8 Central)

Microsoft released a new Internet Explorer 8 advertising campaign, which kicked off during Fox’s Lie to Me (8/7 Central) and Good Guys (9/8 Central), is all about. We thought the most powerful way to do this would be to tell the story through your eyes, our customer. There’re countless real people around world confronted with online scams every day. To prove just how vulnerable your personal information is, IE8 re-recreated notorious internet scams–live, off web– in most street-smart city in world: New York. We used hidden cameras to film reactions of real people. In first spot we asked people to provide very personal information in order to open new bank account which would give them a cash reward of $500. We learned that, just as it’s online, it can be hard to tell the difference between scammer and real thing. We filmed a lot of people and nearly all of them were convinced our “bank” was the real deal,” Microsoft writes.

  • IE8 SmartScreen Filter automatically blocks web pages which look suspicious or have been reported as suspicious and warns you of risks. Every day SmartScreen Filter blocks 3 million suspicious pages.
  • Domain Highlighting also reduces risks by clearly identifying real location of page you’re viewing and helping you check that it really is the page you were expecting and not just one that looks like real thing.
  • IE8 also helps protect your privacy with InPrivate Browsing and InPrivate Filtering. InPrivate Filtering in IE8 helps protect your privacy by preventing information about Web sites that you visit from automatically being shared with other sites.

View: Campaign website


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