Internet advertising revenues in the US hit $5.9 billion for the first quarter of 2010, representing a 7.5$% increase over the same period in 2009, according to the numbers released by Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This marks the highest first-quarter revenue level ever for the industry. “The media industry —like the economy as a whole—saw tremendous challenges this past year, and uncertainty about the recovery remains,” said David Silverman, a PwC Assurance partner. “However, entering 2010 with such strong Q1 revenues is a sign of the health and vitality of online media, and of marketers’ continuing investment in interactive as a cornerstone of their advertising campaigns.”
comScore reports that online display advertising reached $2.7 billion during the first quarter. It found that the average CPM during the quarter was $2.48.
Facebook.com led all online publishers during Q1 with 176 billion display ad impressions/16.2% market share in social networking site. Yahoo! Sites ranked second with 132 billion impressions/12.1%, followed by Microsoft Sites with 60 billion impressions/5.5% and Fox Interactive Media with 53 billion impressions/4.9%.