Computex, Taipei, May 31, 2011 – Intel’s EVP Sean Maloney said that by the end of 2012, 40% of the consumer laptop market segment will encompass an emerging new breed of no-compromise computers, called “Ultrabook,” which’ll increasingly combine best-in-class performance, improved responsiveness and security in thin, elegant form factors.
Maloney said Intel’s making to the Intel Core processor roadmap to enable this new category. He also reiterated Intel’s push to accelerate the pace of innovation for Intel Atom processor-based system-on-chips (SoCs) for netbooks, smartphones, tablets, and other companion devices.
Maloney described three key phases in the company’s strategy to accelerate this vision, which begins to unfold today with the company’s latest 2nd Gen Core processors. This family of products will enable thin, light and beautiful designs that are less than 20mm (0.8 inch) thick, and mainstream price points under US$1,000. Systems based on these chips will be available for the 2011 winter holiday shopping season and include the UX21, ASUS Ultrabook.
Building on the latest 2nd Gen Intel Core technology, Maloney outlined the next gen Intel processor family codenamed “Ivy Bridge,” scheduled for first half of 2012. Laptops based on “Ivy Bridge” will bring improved power efficiency, smart visual performance, increased responsiveness and enhanced security.
“”Ivy Bridge” is the first high-volume chip based on Intel’s 22 nanometer (nm) manufacturing technology that uses a revolutionary 3-D transistor design called Tri-Gate announced in May. Maloney also highlighted complementary USB 3.0 and Thunderbolt technologies which are part of Intel’s ongoing work to drive the PC platform forward.”
Following “Ivy Bridge,” planned 2013 products codenamed “Haswell” are the third step toward achieving the Ultrabook and reinventing the capabilities of the laptop in ultra thin and light, responsive and more secure designs. With “Haswell,” Intel will change the mainstream laptop thermal design point by reducing the microprocessor power to half of today’s design point.
Reaching its 100 million-unit milestone this month, Intel is preparing its next-gen netbook platform, codenamed “Cedar Trail” based on Intel’s 32nm tech will enable ultra-thin, fanless designs with new capabilities such as Intel Rapid Start technology which provides fast resume, Intel Smart Connect Technology which enables an always updated experience even during standby, Intel Wireless Display and PC Synch, which let users wirelessly update and synchronize documents, content and media across multiple devices.
In addition, the new platform is expected to enable more than 10 hours of battery life and weeks of standby. “Cedar Trail” will support leading operating systems, such as Microsoft Windows, Google Chrome and MeeGo.
In addition, Maloney showcased more than 10 tablets, running on three different operating systems, that’re available today based on the Intel Atom processor Z670. The platform already has more than 35 design wins since its launch in April, with several convertibles, sliders and other innovative designs on shelves now and more coming through the rest of the year.
Maloney also discussed “Medfield,” Intel’s first purpose-built 32nm platform for smartphones and tablets.
Full Press Release:
[Source: Intel Press]