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Integration of Yahoo Search Traffic Data into Bing Webmaster Tools Began on August 12th

On July 8 this year, we reported that Yahoo! Site explorer will be merged with Bing Webmaster Tools –today, Bing announced that “now will be showing integrated data from Yahoo within certain areas and reports. Most areas and data within the accounts will not be affected.”

“The data integraton began on August 12th. It took roughly four days for all of the data to populate across accounts to the full extent. For the month of August, accounts will note the changes in data numbers between the 12th and the 16th. September will be the first full month of combined data,” informs Duane Forrester in a blog post on Bing Webmaster Center blog.

The short list of areas you will notice changes in are as follows:

According to Forrester — “On the Traffic Tab: Traffic summary report and Page Traffic reports will be impacted as follows”:

  1. Impressions – will go up based on combined data numbers
  2. Clicks – will go up based on combined data numbers
  3. Click Through Rates (CTR) as appropriate from above (change only due to the mathematics involved in the first two items),” Forrester stated.

“Impressions data will rise because we’ll now be showing you combined impressions for your listings across both search engines. For each query term in the list within the report, your impressions represent the combined number of times your result showed, based on queries initiated by searchers at both Bing and Yahoo. Clicks data will follow the same pattern. CTR data is a factor of the first two items, and will rise or fall based on searcher click activity at each search engine.”

“The changes affect the numbers shown only. No actual rankings will be affected by the combining of data within Bing Webmaster Tools. As a visual reminder that data is now combined, you will see both the Bing and Yahoo logos directly above the graphs shown on these pages,” Forrester said.

At this time the data will be combined, not selectable. The data will also update in any market where Bing is powering Yahoo search.

[Source: Webmaster Center blog]

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