Instagram has begun testing new ways to help users in expressing themselves and connect with other people more easily and better.
The company has announced it will be rolling out soon redesigned user profiles over the course of the next few weeks.
“Your profile is where you share who you are on Instagram, so starting today we’re testing ways you can better express yourself and more easily connect with the people you care about on your profile,” the company wrote.
In the new improved profiles functionalities at the top of profile pages such as buttons, icons, and the navigation controls between tabs have been re-arranged.
Instagram has shared an example of the new profile as shown in the image below:
As shown in the image above the photos and videos shared among the people in the grid remain unchanged.
These changes will be tested in phases with different combinations throughout the next several weeks with the community, says Instagram. It will continue experimenting and update the experience as they learn from users’ feedback.
In order to keep genuine interactions intact and reduce inauthentic activity on its social platform says Instagram it will begin removing fake likes, follows and comments from accounts that use third-party apps to grow their audience and popularity.
To accomplish this tasks, the company has built machine learning tools that will identify and remove such accounts involved in the inauthentic activity.
Accounts that are identified using these third-party apps and services will receive an in-app message notifying them that the inauthentic activity has been removed.
Here is an overview of the in-app message for removal of inauthentic activity:
Users will then be asked to change their password to keep their accounts secured, which was likely shared with these third-party apps.
Additionally, users who have unknowingly shared their login information with such apps and have received an in-app message can revoke the access to those apps by making changes to their password.
Accounts that choose to continue using these third-party apps to develop their authority may see their experience impacted on the platform, says Instagram.
Instagram has been working to protect its community with auto-detection and removal of fake accounts since their early days
Today’s measure is just another step to reduce inauthentic activity on Instagram. More updates on additional measures will be announced in the coming weeks, the company says.