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Inside Google Analytics Podcast

In this episode, Beyond Web Analytics team talks with Phil Mui, about the evolution of Google Analytics. The converstion covers topics related to Web Analytics such as Mobile Measurement, Social Media Tracking, Engagement, etc. The group also covers the challenges related to providing to a tool to user groups of multiple skill levels, what type of companies can and should use Google Analytics, what “real-time” really means, the steps that Google takes to protect the privacy of data, and Phil even sheds some light on what it’s like to work with Avinash.

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