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In 2012 U.S. Election Time Google Launches Politics & Elections Portal; Iowa and Obama Most Popular News Search Terms

Google Politics & Elections Web siteJust in time for the Iowa Caucuses, Google launched “Google Politics & Elections” portal to enable voters, journalists and campaigns to quickly sort through election info by popularity, race or issues.

The site is an election hub where citizens can study, watch, discuss, learn about, participate in and perhaps even make an impact on the digital campaign trail as it blazes forward to Tuesday, November 6, 2012, announced Google Politics & Elections team.

People can also check out the Trends Dashboard to take the web’s real-time political pulse by comparing candidates’ YouTube video views, search traffic and Google News mentions. Campaign staffers, advocates and everyday citizens can utilize our tools and features to reach, engage and inspire voters.

You can make Google.com/elections one of your regular online stops along the way.

Also, Ron Paul is leading by single digits for the past two weeks.

“Paul’s search term totals haven’t just vastly outperformed those for his fellow candidates in Iowa, New Hampshire and nationwide over the past months; [ron paul] is among the most popular News Search queries as well, exceeding even [christmas] over the month of December,” the team revealed.

In Iowa, news search terms, [iowa] and [news], are more popular than [ron paul].

Search Trends in Iowa, caucuses

And nationwide, the only other 2012 presidential candidate making the list of top News Search terms is [obama], which boasts only half as many queries as [ron paul], which has more than doubled in nationwide volume over the past 30 days.

Rick Perry, meanwhile, whom polls suggest is battling Gingrich for third place in Iowa, has been the second-most popular Republican in search queries in the past month in the Hawkeye state, leading everyone but Ron Paul.

The team writes “Nationally, however, negative Perry search terms are high and rising; his highest period of News Search traffic over the past month, for instance, coincided with his campaign’s release of a widely parodied ad, “Strong,” in which he makes a play for evangelical voters.”

The ad’s viral reception prompted heavy search traffic, driving [strong] and [rick perry strong] to the top of search terms for the Texas Governor. But the ad’s 7 million YouTube views have resulted in 23,000 likes and 710,000 dislikes — suggesting again that sheer search traffic doesn’t necessarily translate to positive momentum.

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