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Improvements Page Insights’ Video Metrics, Facebook for Journalists Certificate Introduced

A number of improvements to the experience for publishers viewing their video metrics in Page Insights bring the visibility into total minutes viewed across all videos on Page and more were announced on Monday.

The changes rolled out include:

Aggregate Minutes Viewed

Facebook adds a new aggregation in the video metrics section of Page Insights, which enables publishers to see minutes viewed across all videos on a Page.

New Faceboolk Video Metrics PI

Simplified Aggregate Video Views

The new simplifyed Page Insights interface now only include aggregations for 3-second video views, because, “publishers don’t fequently view the aggregate 10–seconds video views,” writes product manager.

Aggregate 10-second video views, however, will still be available in the API and at the individual video metric level.

Sort Top Videos by Minutes Viewed or Views

To get a better understanding of how individual videos are performing relative to the group, publishers can now rank their top fifty videos within a selected time period “by minutes viewed or views.”

Compare Current Video Metrics and Historical Benchmarks

A new benchmark for making comparisons between current and historical performance for all aggregated metrics and graphs is added as well. The benchmarks are calculated based on the time period selected. “when a publisher selects a 7 day time period for measurement, the benchmark will consist of data from the prior 7 days,” the exec explained.

Analyze Metrics Across a Date Range

Facebook is also now enabling publishers to assess the overall performance of all of their videos across a specific timeframe, regardless of when the videos were uploaded—with “updated metric presented when selecting a date range to align.”

Facebook for Journalists Certificate, a three-course curriculum designed by the Poynter Institute and Facebook announced on Monday, making it easier for journalists to utilize Facebook and Instagram in their daily work — from newsgathering to storytelling to engaging with their followers.

Those who enrolles in the course and pass Poynter’s written assessment “will receive a certificate of completion,” which is recognized by both Facebook and Poynter, via Blueprint e-learning system.

Journalists who passouts the courses, can then join Facebook’s News Media & Publishing group, where they can “suggest new courses, ask questions about Facebook products, connect with colleagues in the industry, share best practices and hear about case studies and product updates,” writes the team.

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