Yahoo’s Ad Delivery Report is a great way to track & improve the effectiveness of your search ad campaigns. But did you know that the data can also be used to help your display campaigns perform better? “I’ve used the Yahoo! Ad Delivery Report and enhanced reporting to leverage our search marketing insights to target display ad strategy and deliver greater results,” says Yahoo!’s Gabriel Elliott. ADR, helps advertisers fine-tune their campaigns by helping identify under-performing sites, block out any irrelevant publishers, and focus on the best performing sites. ADR combined with enhanced targeting features is increasingly being used by advertisers to improve their display campaigns, as well as their search marketing campaigns, says Elliott. “Only Yahoo! offers this kind of insight at such a vast scale,” continues Elliott. “Six hundred million people use Yahoo! each month, many of them already registered and logged in, offering advertisers enormous insights and precision-targeted opportunities.”
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