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IDC: Google Grew to 14.7% in the U.S. Display Advertising for the First Quarter of this Year

According to report published by IDC about the U.S. display advertising revenue share, “Google’s net revenue share grew to 14.7% in the Q1’2011, from 13.3% in the Q4. Meanwhile, Yahoo! declined from 13.6% to 12.3%, Microsoft declined to 6.5% market and Facebook rose in prominence with 8.8% of the market.”

IDC’s Karsten Weide, who authored the report, attributes the growth to Google converting small and medium-sized businesses (SMBs) from search to display. The report noted that “display’s share is growing (to 33%) while search’s share has declined from 53.4% two years ago to 48.7% in the Q1’2011. Search ads commanded more overall revenue, though ($3.9 billion), as compared to display ($2.7 billion).”

Mobile advertising continued to boom in the U.S. in Q1, at $419.4 million, as compared to $293 million in the Q4, dramatically confounding the usual Q4/Q1 Boom/Bust cycle and confirming the influence of devices like the iPad, iPhone, and Android OS handsets.

In the search business, Google’s net U.S. market share rose to 59.6% in the Q1, up slightly from 4Q. Microsoft stayed at 2nd with 7.9%, up .9% from the Q4, while Yahoo dropped to 7%, from 8% in the previous quarter. Yahoo’s search ad network revenue is continuing to decline, according to the report, dropping from $248 million in Q3 of 2010 to only $24 million in Q1 of 2011.

[Via: SEL]

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