One of the core principles that has guided IE9 is putting sites at the center. Users go to their browser to visit sites, not for the browser itself. The browser should give sites the tools to build more engaging user experiences without getting in the way.
Huffington Post reached 26M unique visitors in November, decided to reinvent their experience in IE9 and Windows 7 taking advantage of the Pinned Site features like Favicon, Notification, Jump Lists, and Thumbnail Preview.
Here’s a video with Paul Berry, CTO of Huffington Post describing the approach they took:
Ultimately, HuffPost concluded that Pinned Sites would:
- Create a personalized experience by letting users pin the news content they want with one-click access
- Increase user engagement through notification, pulling users back into their “Big News”