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How To Test Google’s Less Cluttered User Interface For SERPs

Yesterday on August 18, we reported that Google.com is testing new less cluttered user interface. If you want try out before it is officially launch, all you have to do is just change the NID value of a Google cookie and you will get the new user interface.

“Sharing the “NID” value allows other people to try an experimental Google interface. The next time when you find an interface that looks different and you send a tip to [email protected], you can also include the NID value of your Google cookie.”

If Google constantly changes the “NID” value and you can’t use the experimental interface for too long, delete your Google cookies and start again. What if you don’t like the interface and you want to go back to the regular UI? Just remove the “NID” key or delete its value using the cookie manager.

Just follow the steps mentioned under for Chrome, Firefox and Opera browsers (via Techno-Net).


“Opera already has a cookie manager that lets you edit cookie values. You only need to go to Google’s homepage, right-click on the page, select “Edit site preferences”, go to the “Cookies” tab and edit the item that starts with “NID”.”

How to do this in Chrome:

  1. Install “Edit this Cookie“, a cookie manager for Chrome.
  2. Go to Google’s homepage and click the yellow cookie icon from Chrome’s toolbar.
  3. Find the line that starts with NID, click it, select the value (Ctrl-A or Command-A for Mac), delete it, paste the following value (use Ctrl-V or Command-V for Mac) and click “Submit cookie changes”:

Instructions for Firefox:

  1. Install Cookies Manager+ and restart the browser.
  2. Go to Google’s homepage.
  3. Press Alt-T and select “Cookies Manager+”. You’ll also find the option in the “Web Developer” item of Firefox’s unified menu.
  4. Search for google.com and find the entry named “NID”. If you’re not in the US and you use a different Google domain, search for your domain (for example: google.co.uk in the UK).
  5. Click “edit” and replace the content with:

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