YouTube homepage delivering nearly 45M impressions per day and 18 million unique visitors a day in U.S. — users who visit homepage are actively looking for next video to watch, so advertisers naturally want to be part of the action. A little known fact is that a few days each quarter, “we open up YouTube homepage to Promoted Video advertisers. These companies end up getting a bit of extra exposure from their campaigns,” informs Google.
There’re couple of ways to show up your ad on Homepage: First, log into your AdWords account, and under “Campaign Settings”, consider following: (Note: this feature is only available in Australia, Brazil, Canada, France, Germany, Italy, Spain, UK, and US)
- In order for Promoted Videos ads to appear on YouTube browse pages, watch pages, and on homepage, select “Display Network”
- Select “Relevant pages only on the placements I manage” and add youtube.com as a managed placement, to appear on YouTube placements. And to appear on homepage, add youtube.com::pyv-top-right-homepage as a managed placement
- Set specific bid for homepage and keep in mind that it is a more competitive placement