Google’s Website Satisfaction Surveys offering webmasters an easy and free way to collect feedback from their website visitors by just adding a small snippet of code in the HTML for their website.
Once the snippet added to the HTML, will load a discreet satisfaction survey in the lower right hand corner of your website. “Users will be asked to complete a four-question satisfaction survey. Surveys will run until they have received 500 responses and will start again after 30 days so you can track responses over time,” informs Google.
The default questions are free and you can customize questions for just $0.01 per response or $5.00 for 500 responses.
Google automatically aggregates and analyzes responses, “providing the data back to you through a simple online interface.”
This is currently limited to US English visitors on non-mobile devices.
To set up the survey code, you’ll need to have access to the source code for your website.
- “Sign into Google Consumer Surveys for website satisfaction to find the code snippet.
- You have the option to enter the website name and URL, survey timing, and survey frequency.
- Click on the “Activate survey” button when ready.
- Once you find the code snippet on top of the setup page, copy and paste it into your web page, just before the closing </head> tag. If your website uses templates to generate pages, enter it just before the closing </head> tag in the file that contains the <head> section.” explains google.