diTii.com Digital News Hub

Sign up with your email address to be the first to know about latest news and more.

I agree to have my personal information transfered to MailChimp (more information)


How do I add Negative Keywords?

Negative keywords can have a positive impact on your campaigns because they help you filter out irrelevant searches. When you include negative keywords, you’re essentially requesting that the system does not show your ads against search queries containing those words. The Keyword Tool automatically gives you suggestions for negative terms, and the Search Query Performance report is another great way to find relevant negatives. The report shows all the various search queries that triggered your ads and generated a click. By reviewing these terms, you can identify any irrelevant keywords that trigger your ad and include them as negative keywords. You can manually add negative keywords to your keyword lists at both the ad group and campaign level. Simple add the irrelevant terms by placing a negative sign (–) before the word in your keyword list.

More infoGrants blog

Share This Story, Choose Your Platform!

Get Latest News

Subscribe to Digital News Hub

Get our daily newsletter about the latest news in the industry.
First Name
Last Name
Email address
Secure and Spam free...