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Oct262010

How Disney Engages Consumers with YouTube for the Holidays

Disney’s Consumer Products division uses its Disney Living Channel on YouTube to showcase everything from bridal fashion shows featuring gowns inspired by its Disney Princesses to sneak peeks of its latest toys, and tech gadgets. They turned to YouTube because it has broad reach and because video allows the company to tell stories that couldn’t be conveyed in print or other online media.

Learn more about how the Disney Living channel creates content specifically for YouTube and uses both social media and paid advertising to increase fan engagement with some examples for Halloween.

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