What’s Google requried to become a full-fledged telephone company? “Nothing at all.” Infact, Google has assembled all the pieces it needs to be a full-fledged mobile provider like Verizon, AT&T or Sprint, according to CNN Money.
“The search company dabbles in selling phones, it licenses the ultra-popular Android smartphone operating system, and it’s trying its hand at becoming an Internet service provider. But its biggest weapon is Google Voice, the hit low-cost calling service that launched in May 2009. Just five months later, the service had 1.4 million users — almost half of whom were using it every single day.”
Google currently relies on the established carriers to sell and support its devices. But if Google has the ability to deal directly with its customers, why not cut out the middleman?
“Google’s various efforts are clearly focused on being able to reach as many people on the planet as possible, but that’s not something they can fully accomplish just by licensing out Android,” says Ari Zoldan, CEO of Quantum Networks, which supplies equipment for Sprint’s WiMax network. “If Google could find an easy way to transition into the cell space and provide mobile coverage, there would be some very serious advantages to that.”
Of course, setting up a full network for cellular devices isn’t simple, and it would require a lot of investment on Google’s part. That certainly doesn’t mean they aren’t contemplating it, though, and they may even be moving that direction. Analysts, including Ari Zoldan of Quantum Networks, believe that Google is poised and ready. Zoldan stated that the search engine giant would likely make the move if they “could find an easy way to transition into the cell space.”