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Hotmail War on Graymail: Over 100 Million Sweeps, Cleanups and Newsletters Filtered in 90 Days

HotmailOn October 2, 2011, Hotmail introduced a set of advanced features to combat “graymail” – “Graymail–messages like newsletters, daily deals, and notifications–is filling up inboxes all over the world.”

The customer are using new features such as Sweeping, categorizing, and Schedule Cleanup a lot and have so far conquered graymail over 100 million times using these features.

“Newsletters alone typically make up more than 50% of a person’s email. Hotmail’s newsletter category automatically identifies most newsletters and lets you see them all in one place with a single click. One-click unsubscribe lets you get rid of unwanted newsletters instantly,” blogged Dick Craddock.

“Sweep usage is growing by 11% per month, Schedule Cleanup usage has grown by 70% over the past 3 months, and each month users are growing making use of the tools to clean up their inboxes,” Craddock added. Here are the numbers:

Over 100 million graymail actions have been performed

  • 90% of Sweep actions are “Delete all from this sender”
  • When you use Sweep to “move mail” from a given sender into a folder, you let “Sweep automatically set up a rule 60% of the time.” That means Sweep keeps working for you as you get new email, even when you are away from your inbox.
  • 65% of Schedule Cleanup actions are “Only keep the latest message from this sender.”

Schedule Cleanup lets you automatically manage bulk mail. With Schedule Cleanup, you can:

  • Keep only the latest message from a given sender (by far the most popular choice when using Schedule Cleanup).
  • Delete messages as they get old (3 days, 10 days, 30 days, or 60 days).
  • Move messages to a folder as they get old.

Sweep lets you move or delete unwanted graymail quickly and easily, and can even automatically set up rules for managing new mail as it arrives.

Categories let you organize your mail the way you want. Hotmail automatically categorizes things like newsletters, social updates, photos, Office docs and shipping updates. Now, you can create your own categories and have each one show up as a QuickView.

And of course, these features work well together. Categories can be used together with Schedule Cleanup, making those tools even more powerful. For instance, you can use Schedule Cleanup to delete all newsletters as they get old, just by using Schedule Cleanup on the newsletter category.

Also, If you think you’re a target of a phishing scam or other fraud in an email, Xbox instant message, or on a website, you can report it. Most Microsoft products have built-in tools that make this easier.

Hotmail. If you receive a suspicious email message that asks for personal information, click the check box next to the message in your Hotmail inbox. Click Mark as and then point to Phishing scam.

Xbox 360. If someone is trying to phish you in Xbox 360, bring up the player profile, select File Complaint, select File Complaint again, select Text and Voice Communication and then select Text message to file a complaint, where it will be reviewed by our Enforcement Team.

Internet Explorer. While you are on a suspicious site, click the gear icon () and then point to Safety. Then click Report Unsafe Website and use the web page that is displayed to report the website.

Microsoft Office Outlook. Attach the suspicious email message to a new email message and forward it [email protected] To learn how to attach an email message to an email message, see Attach a file or other item to an email message.

Get more information about how to report and avoid fraud.

Video: Conquer Graymail in 60 Seconds with Hotmail