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Hitwise: Combined Bing-powered Search Gains 2%, Google Accounts 65% of U.S. Search Market in October 2011

Experian Hitwise’s latest search engine reports revealing that Google accounted 65.38 percent of all U.S. searches conducted in the four weeks ending Oct. 29, 2011.

Hitwiser also revealed that the “combined Bing-powered search comprised 28.62 percent of searches for the month, with Yahoo! Search and Bing receiving 15.39 percent and 13.23 percent, respectively.”

The remaining 66 search engines in the Hitwise Search Engine Analysis report accounted for 6 percent of U.S. searches.

Hitwise U.S. Search Market Share report Oct 2011

Hitwise says that from September 2011 to October 2011 “One-word search queries increased 3 percent.”

“One-word searches comprised the majority of searches too, amounting to 27.23 percent of all queries.”

While, “Shorter search queries — one to four words — were flat from September 2011 to October 2011. Longer search queries — those averaging five to eight words or more — decreased 2 percent from September 2011 to October 2011,” reports Hiwise.

Hitwise: One-word search queries increase 3 percent in Oct 2011

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