This year at Bing Ads, we’ve been working overtime to bring you a rich set of extensions which both engage your audience and enable you to tailor your ads exactly the way you like.
Bing Ads releases “Structured Snippets” extensions to all US-based advertisers, that enable you to highlight specific aspects of your products and services important to you.
Here’s how it works?
“First choose a header, such as ‘Brands’, then provide context for whatever you’d like to highlight. From there, simply specify snippets of text you’d like to pair with your header,” bing ads team explained.
To make it work, advertisers must specify minimum of three snippets, “bing will show up to ten spaces.” While “campaigns and ad groups can associate with up to twenty Structured Snippets.”
Also, kee in mind, Structured Snippets are not clickable and “should not duplicate info already contained within an ad,” ads team noted.
The international availability Structured Snippets is schedule over the next few weeks.
And, for more details, such as how they compare with Callout Extensions, you can check out this Help page HERE.