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Health Plan Sales Solution for Microsoft Dynamics CRM Announced at AHIP Institute 2010

At America’s Health Insurance Plans (AHIP) Institute 2010, Microsoft announced “‘Health Plan Sales Solution for Microsoft Dynamics CRM,’ is an interoperable framework that allows for more seamless integration with existing systems and applications. Partners can pre-integrate their solution to offer health plans a seamless workflow across different applications, and a number of Microsoft’s trusted partners, including Ingenix, CosmoCom Inc., VUE Software and Colibrium Partners LLC, are already supporting this framework. As a result, health plans will be able to better compete in the individual and small-group market, reduce multiple points of failure in their current sales, service and retention processes, and interoperate with state health insurance exchanges,” explains Microsoft.

Platform enables insurers to more easily design and deploy a complete CRM strategy that spans acquisition, retention, health and care management, and service, and it tightly integrates social media sites into the sales, service and retention processes.


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