Adobe reported to be partnering with mobile ad network Greystripe to help bring Flash authored ads to iPhone, iPad, Android and mobile web.
“Greystripe‘s technology now transcodes Flash authored ads as HTML5 to mobile devices that don’t support Flash Player; these ads will be supported in both apps and on mobile web. There’s no work for advertisers or publishers; Greystripe says transition from Flash to HTML5 is seamless. Greystripe’s new technology for Apple’s Safari web browser will allow real-time transcoding of Flash authored creative work to HTML5. Greystripe has been allowing advertisers to use Flash-like technologies in their iPhone and iPad advertisements for some time now. The network essentially takes ads created using Flash and transcodes them to run on iPhone and now iPad. The technology changes nature of the Flash ads on front end but rich media ad behaves same way. With this partnership, Gresytripe is working with Adobe directly to be able to allow advertisers and developers to be able to target devices that don’t support Flash by transcoding ads to HTML5.”