A new video ad format that aims to help advertisers reach people across the mobile web and apps beyond YouTube is launched on Tuesday, called “Outstream Video Ads.”
The new format built exclusively for mobile environments will work across Google video partners mobile sites and apps and gives advertisers an ability to reach more potential customers in locations where no YouTube videos exists. “Outstream ads drive incremental, cost-efficient and viewable reach beyond YouTube,” stated Google.
Outstream video ads which complement TrueView in-stream and Bumper ads will appear in banners for mobile web placements and as banners, interstitials, in-feed and native for apps in both portrait and landscape mode. And, don’t need a placement within a YouTube video unlike TueView in-stream or Bumper ads.
Outstream video ads begin to play without sound when they come into view, and a tap on the ad will turn the sound on. User can also restart the video from begining or can keep scrolling.
Below is an example image of outstream video ads:
Also, these new video ads are charged on a viewable CPM basis—meaning every impression paid for has been on screen and viewable.
To get started with Outstream video ads, you need to create a new video campaign using the goal of “brand awareness and reach” and choosing the campaign subtype to “Outstream,” and then set bids and start/end dates.
Advertisers can add the following when creating a new ad campaign for Google to enhance the look of their ads:
Logo Headline Description Final URL Thumbnail (optional).
Advertisers can use Active View and unique reach reporting along side brand interest lift to measure incremental interest in their brand or product which is assessed by an increase in organic searches on Google.com or YouTube, says Google.
For more information on getting started with outstream video ads in campaigns with brand awareness and reach goals, check out the AdWords Help Center.