In addition to, talking about new feature on its oil spill crisis page, where in co-operation with the White House, people can leave questions they’d like US President Barack Obama to answer during his address. Google itself is targeting “oil spill” related terms to drive people to its “Crisis Response” page. A search for [gulf oil spill] returns an ad from Google that reads “Latest Oil Spill Update: Watch live video of the oil spill cleanup effort.”
First picture is of the ad, and second pic is in context with search results page (second ad in the right column):
Google has done for other disasters in the past, such as here for the Haiti earthquake.