Following Feb. 24, Panda update, which was an entirely new rankng algorithm, which impacted tens of thousands of websites to reward original, high-quality content. The seach company is now going further changes that will go beyond just “tweaking” the recent changes.
“We’ve not only launched this change, but we’re looking forward through the rest of the year at other changes we can make to try to improve search quality,” Google’s Matt Cutts said in an interview with the Mercury News at the South By Southwest Interactive conference. “There’s definitely still room for improvement in the space of low-quality content — or in trying to reward higher-quality content.”
As usual, Google won’t tip about what they’re looking at or when these changes will roll out. But in a recent YouTube video, Cutts may have given SEOs a heads up.
One area Google seems to be looking at is the “rankings of keyword domains.” A Cutts quote from this video has gotten some attention:
“Now if you’re still on the fence, let me just give you a bit of color, that we have looked at the rankings and the weights that we give to keyword domains, and some people have complained that we’re giving a little too much weight for keywords in domains,” Cutts said. “And so we have been thinking about adjusting that mix a little bit and sort of turning the knob down within the algorithm, so that given two different domains it wouldn’t necessarily help you as much to have a domain with a bunch of keywords in it.”
Watch the video below: