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Dec112018

Google’s Introduces ‘Site Kit’ WordPress Plugin with Actionable Guidance and Insights

Google has announced a new plugin for sites running on open source content management system (CMS) software WordPress, which brings easy to understand insights from Google-owned tools to users’ dashboards.

Site Kit by Google in initially integrated with four Google’s tools to allow users access to information from Search Console, Analytics, AdSense, and PageSpeed Insights right within the WordPress admin panel.

“With Site Kit installed, WordPress users can access unified insights and Google product capabilities directly from the WordPress admin panel,” wrote Google.

In addition, users will be able to advanced reports and product configuration capabilities through the links that refer to Google products.

The plugin currently in private testing will be open to beta testers in early 2019. Those who are interested in the plugin can sign up for the getting access to the beta version here.

Here is an image of setup flow:

Site Kit By Google WordPress Plugin Setup Flow

  • Search Console: Helps in learning how many people saw a site in Search results, and for what queries.
  • Analytics: Show how users navigate across a site and whether they complete the conversion goals.
  • AdSense: Keep track of a sites earnings.
  • PageSpeed Insights: Identify critical performance optimizations for a site.

Google says the plugin is open source will remain free.

And, that they plan to add more functionalities as well as integrations to the plugin in the future.

The Site Kit plugin can be installed alongside other Analytics plugins to gain access to other insights and integrations.

In other related news, Googe Webmaster team has published a video explaining “why & how to secure a website with the HTTPS protocol?”

This AdSense On Air series episode dedicated to HTTPS migrations cover the following topics:

  • What HTTPS encryption is, and why it is important to protect your visitors and yourself,
  • How HTTPS enables a more modern web,
  • What are the usual complaints about HTTPS, and are they still true today?
    • “But HTTPS certificates cost so much money!”
    • “But switching to HTTPS will destroy my SEO!”
    • “But “mixed content” is such a headache!”
    • “But my ad revenue will get destroyed!”
    • “But HTTPS is sooooo sloooow!”
  • Some practical advice to run the migration. Those are an aggregation of:
    • The “site move with URL changes” documentation
    • General level advice on which HTTPS specifications to choose (HSTS, encryption key strength, etc…)

Watch this embedded video below:

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