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Google’s Hyperlocal Ad Provides Distance Information

Google is committed to expanding the possibilities of mobile local advertising by developing innovative “hyperlocal ad” features powered by robust location-based ad serving. “To create more meaningful connections with their customers, Enterprise Rent-A-Car is taking advantage of Google Mobile Ads’ new hyperlocal advertising feature which serves locally relevant ads and displays distance information to help users understand how close they’re to a business. This powerful ad feature delivers down to the block level information about your business at the right place and at the right time,” informs Google.

According to Laura Bryant, Enterprise spokesperson, “Since Enterprise Rent-A-Car has neighborhood and airport locations within 15 miles of 90 percent of the U.S. population, the hyperlocal ad feature is an excellent medium to help our customers find us at the exact moment they need us most.”


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