Google reportedly has a new plan for its business in China: targeting display advertising, particularly amongst the growing export industry. That’s according to a Reuters report,
Under the new game plan, Google is targeting Chinese firms to advertise on its dominant overseas search market, a business which already constitutes about half of its China revenues, according to Harrington.
Google is betting that rapidly-growing Chinese exporters, keen to reach out to overseas customers, will make use of the company’s global reach through its international search sites.
Since last year, the firm restructured its operation to focus on getting small and medium Chinese businesses to advertise on its platform.
“We have many new export products being rolled out which will be more helpful for the local SMEs,” a Beijing-based Google spokesman said.
Google told Reuters it will increase its sales staff in China this year to boost its advertising business targeted at the rapidly-growing export sector.