Google said the system would then generate an advertising campaign specifying where on the display devices the advertisement message will appear. “The output may consist of various forms, including video, audio, printed incentive, interactive data transfers and/or combinations of these,” the company said in the filing.
To put this in context, Outdoor advertising in the US is a roughly $6.2 billion dollar industry. This patent filing is part of a larger strategy to be a “one-stop” service or platform or agency (if you will) for all forms of on and offline advertising.
Advertising, Google, Yahoo!, Kiosks, Billboards, ClickZ, Bill Slawski