Boomers are defined as adults aged 46-64. 1 in 3 US adults is a boomer. When asked “how old do you feel?”, at least 1 in 5 boomers responded they feel at least 10 years younger than their age. 30% say they feel at least 5-9 years younger. Over 74% boomers say advertising these days are intended for someone younger than them.
Can advertisers really be missing the mark on hitting America’s largest and most wealthy demographic?
Join Google and Nielsen for an eye opening webinar that’ll change the way marketers think about boomers forever:
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